10 FAQs about
Marketing Automation answered

THoMer Elly answers 10 FAQs about Marketing Automation. From the principles of Marketing Automation, over the set-up of your own tool, to the challenges you'll most likely face: this video offers valuable pointers for you to bring to the meeting table or to share at the coffee machine.

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THoMer and Marketing Automation expert Elly listed the most common questions clients have been asking her about Marketing Automation. She answers these 10 questions in less than 3 minutes:

• What's the difference between Marketing Automation and Marketing Technology?

• What is the role of Marketing Automation in marketing?  

• Why should marketers use Marketing Automation? 

• How do you know if and when your company is ready for Marketing Automation? 

• What should I take into account when choosing a Marketing Automation tool? 

• Which steps do you need to take to successfully implement Marketing Automation? 

• How do you make sure you run successful campaigns? 

• What does the future of Marketing Automation look like? 

• What's the biggest misconception about Marketing Automation?

• Describe your work on Marketing Automation in one word?

If you wonder what you should keep in mind after watching this video, we're summarizing the core for you here:

• • Focus on totally integrated in-and outbound campaigns

  • Involve all of your stakeholders

  • Test, run and optimize constantly 
    
    Curious to learn more on how to implement these tips & tricks? Discover here our practical client case with Argenta on how to implement a Marketing Automation tool 🛠️

Discover here the best practices of BARCO & UNILIN together with our THoMer Elly. They deep-dive into the 3 key challenges of Marketing Automation and shared exclusive insights & personal experiences.  

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