In a traditional marketing set up, big budgets are spent on research before launching and going onto the market. In the different process steps, market research is done to validate before going into the next phase. Besides the fact that the whole process is time-consuming, we also know that there is often a big difference between what people say they will do (claimed data) and what they actually do (behavioral data). Research shows that 95% of the decisions we make are unconscious.

So how can you tackle this? Move away from traditional marketing and towards Integrated Data (ID) Marketing by testing, refining, and validating assumptions in-market to find out what customers really do and use neuromarketing to better understand why they do it. The combination of claimed data and behavioral data will be the backbone of your go-to-market plan.

Fill out the form & access our 3-step guide towards a validated go-to-market plan.

A go-to-market plan focuses on how to bring a new product or service onto the market. Once you have developed your product, your go-to-market concludes:

• Why your product is relevant for your target group

• Who your target is

• What the best way is to engage with them