With consumer behavior changing rapidly and industry disruptions following one another at a fast pace, the need for constant and quick experimentation increases. Do you have the right people, capabilities, mindset & culture in place to cope with this shift?

Zooming in on mindset & culture, there's a direct relationship between both. Mindset refers to a person's way of thinking which impacts culture, the set of beliefs and behaviors of a group.

As a marketer, these are your keys to success: 

• You should be focused on continuous learning - we call this the growth mindset. No matter how competent or seasoned, every marketer is essentially a perpetual student

• You should be obsessed by your customer and champion their voice in order to succeed in the modern era

This Culture Design Canvas helps you to clearly understand the values and beliefs that your organization lives by. It gives a visual representation of where your company or department stands and uncovers areas for development to future-proof your organizational design.

Start now with this practical tool and unlock a future-proof mindset in your marketing department.