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Build a marketing team that’s ready for AI

A practical guide for CMOs and senior leaders who want to move beyond AI as a productivity tool and into AI as a genuine operating advantage.

What you’ll discover in the AI Marketing Team Blueprints :

  • A clear picture of what your marketing team could look like with AI & org charts you can use as a thinking tool
  • Headcount implications per model, so you know exactly what you are committing to before you decide
  • Guidance on when each model works, and the conditions that make one a better fit than the other
  • A real case study: what a $10M AI bet looked like in practice


 

 

 

Download the AI Marketing Team Blueprints
picture AI Marketing blueprints

 Two blueprints, at opposite ends of the AI maturity curve

AI is already changing how marketing teams are structured. Some organisations are layering it underneath existing roles. Others are rebuilding their team around it entirely. Most leaders are somewhere in between, without a clear picture of what the options actually look like.

This guide gives you exactly that. Two concrete team models, fully mapped out, so you can see where you stand today and make an informed decision about where you want to go.

Because the question is no longer whether AI belongs in your marketing team but how you build around it.

About The House of Marketing

Founded in 1994, The House of Marketing has spent thirty years building deep marketing expertise across industries, from brand strategy and digital transformation to customer experience and AI adoption.

Our team of 80+ T-shaped marketers across Belgium and the Netherlands doesn't just advise. We embed directly into your team, integrate fast, and deliver measurable impact from day one.

Behind every consultant stands a collective backbone of shared knowledge, proven frameworks, and applied AI capability. You work with one expert. You benefit from the power of many.

Every marketing challenge is different. Whether you need strategic clarity, faster execution, or a team that can lead transformation from the inside, we've seen it, we've solved it, and we know how to make it stick. One focus: your results.