How to develop a Content Marketing Strategy?
A Content Marketing Strategy, which is different from a Content Strategy, aims to increase traffic, engagement and leads through strategic use of different content pieces that can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touchpoints. A Content Strategy often relies on a content plan, that is more tactical since it includes details such as the key topic you will cover, what content you will create, when and how you will share your content, in which format, and specific calls to action you will include.
Download our free Content Marketing Strategy template and learn from our Digital Marketing experts how to create a comprehensive Content Marketing Strategy that fits perfectly with your overall Digital Marketing Strategy.
