--- title: Persona & Customer Journey Templates for patients description: Download the free Patient Persona Template to identify the pains & gains of your patients, their behavior and story. Continue with applying the Patient Journey Template to map what they're looking for, including their needs and barriers. image: https://www.thehouseofmarketing.be/hubfs/Digital%20-%20Patient%20Templates%20Healthcare.jpg --- [![logo-new](https://lp.thom.eu/hubfs/2020_ThoM/logo-new.svg "logo-new")](https://thom.eu) - What we do - [Strategic Consultant](https://thom.eu/what-we-do/strategic-consultancy/) - [Interim Management](https://thom.eu/what-we-do/interim-consulting-management/) - [Talent Search](https://thom.eu/what-we-do/talents-search/) - [How we work](https://thom.eu/how-we-work/) - [Who we are](https://thom.eu/who-we-are/) - [Blogs & Cases](https://thom.eu/resources/) - [Careers](https://careers.thom.eu) [![Contact Us](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/588860/34dc10b6-6618-494c-ba53-30a0d5834e72.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/588860/34dc10b6-6618-494c-ba53-30a0d5834e72) # Templates for your audience of patients # Apply the Patient Persona and Patient Journey templates for your target audience of patients 1. **Brand personas** represent your ideal customers. Apply our Patient Persona Template to identify your patients’ pains and gains, behavior and story. Having a good understanding of your patient personas is the starting point of a strong digital strategy and is critical for your content marketing strategy. Based on paitent personas, you decide which content to create in each stage of the patient journey as well as which channels to use to distribute this content. 2. Creating a **Patient Journey Map** can help you design better products and services and improve your relationships with patients. This template helps you to define what your personas are looking for, what their needs and barriers are, in each stage of the patient journey. It will give you useful insights on how pateints interact with your brand. **Download our free Patient Persona & Patient Journey Templates for your target audience of patients. ** #### Contact Hermeslaan 9 1831 Machelen Belgium   +32 2 704 91 61 [![Calculate route](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/588860/79c08516-f392-4f0e-97e5-40542e1d4887.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/588860/79c08516-f392-4f0e-97e5-40542e1d4887) #### NL Office Maliebaan 5 3581 CA Utrecht The Netherlands   [![Calculate route](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/588860/3a7f3bca-2eb6-4924-9765-0b9cd5b55092.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/588860/3a7f3bca-2eb6-4924-9765-0b9cd5b55092) - What we do - [How we work](https://thom.eu/how-we-work/) - [Who we are](https://thom.eu/who-we-are/) - [Blogs & Cases](https://thom.eu/resources/) - [Careers](https://careers.thom.eu) ### Subscribe to our newsletter copyright © The House of Marketing | [legal](https://www.thehouseofmarketing.be/legal) | [privacy statement](https://www.thehouseofmarketing.be/privacy-statement) | [cookie policy](https://www.thehouseofmarketing.be/cookie-policy)