1. Brand personas represent your ideal customers. Apply our Patient Persona Template to identify your patients’ pains and gains, behavior and story. Having a good understanding of your patient personas is the starting point of a strong digital strategy and is critical for your content marketing strategy. Based on paitent personas, you decide which content to create in each stage of the patient journey as well as which channels to use to distribute this content.

2. Creating a Patient Journey Map can help you design better products and services and improve your relationships with patients. This template helps you to define what your personas are looking for, what their needs and barriers are, in each stage of the patient journey. It will give you useful insights on how pateints interact with your brand.

Download our free Patient Persona & Patient Journey Templates for your target audience of patients.