1. Brand personas represent your ideal customers. Apply our Physician Persona Template to identify your personas’ pains and gains, behavior and story. Having a good understanding of your physician personas is the starting point of a strong digital strategy and is critical for your content marketing strategy. Based on these personas, you decide which content to create in each stage of their journey, as well as which channels to use to distribute this content.

2. Creating a Physician Journey Map can help you design better products and services and improve your relationships with physicians. This template helps you to define what your healthcare professional personas are looking for, what their needs and barriers are, in each stage of their journey. It will give you useful insights on how physicians interact with your brand.

Download our free Physician Persona & Physician Journey Templates for your target audience of healthcare professionals/physicians.