Retention & loyalty: turn relationships into growth
A proactival playbook for Marketing, Retention, and CX leaders who want to stop losing customers and start turning them into advocates.
What you’ll discover in the 2026 Retention & Loyalty playbook:
- Retention vs loyalty: how one keeps customers active and the other makes them care, and why you need both.
- 6 mistakes most marketing teams don't realise are costing them customers.
- Concrete strategies to redesign your approach, from programme design to measurement.
- 3 KPIs that cut through vanity metrics and show the real impact of your retention efforts.
Download the playbook
In today’s competitive landscape, where acquisition costs are rising and changes in data privacy are impacting your strategies, it’s crucial to refocus your efforts on retaining existing customers.
Many businesses find their loyalty programmes stagnant, resulting in valuable customers slipping away. Our 2026 Retention & Loyalty playbook is designed specifically for leaders like you who are ready to make impactful changes.
A mere 5% improvement can lead to a profit increase of 25-95%.
About The House of Marketing
Founded in 1994, The House of Marketing has spent thirty years building deep marketing expertise across industries, from brand strategy and digital transformation to customer experience and AI adoption.
Our team of 80+ T-shaped marketers across Belgium and the Netherlands doesn't just advise. We embed directly into your team, integrate fast, and deliver measurable impact from day one.
Behind every consultant stands a collective backbone of shared knowledge, proven frameworks, and applied AI capability. You work with one expert. You benefit from the power of many.
Every marketing challenge is different. Whether you need strategic clarity, faster execution, or a team that can lead transformation from the inside, we've seen it, we've solved it, and we know how to make it stick. One focus: your results.