E-commerce evolves at a fast pace and has accelerated immensely during the COVID-19 crisis. For retailers and FMCG players, it is often a struggle to make the most of the online channel. As Simon Roberts, Sainsbury’s Chief Executive, puts it bluntly: “COVID-19 is moving sales out of our most profitable convenience channels and driving a huge step-up in online grocery participation, our least profitable channel.”

It means that, more than ever, having a solid online strategy is crucial to win tomorrow and make your brand thrive online, as well as offline.

Do you want to work on your online sales performance, on optimizing your products’ digital shelf at retailers and market places?  

Then download our “Rocking the basics” framework to optimize your digital shelf!

3 good reasons to get this framework:

• It provides an overview of the driving elements when shopping online

• It shows which elements you can work on as a brand, on your own e-commerce platform or at third parties

• It gives you a guideline for your conversation with retailers