What does GDPR mean for the use of cookies and reporting in Google Analytics? Will we still be able to set up remarketing? How should we change our privacy policy? Can we still segment and personalize? What is the difference between explicit consent and legitimate interest?

Discover all of this and more in this booklet containing 7 articles where our Head of Data & GDPR, Elke Horrix, collaborated with Ingrid De Poorter from the law firm De Groote - De Man to answer your pragmatic questions concerning GDPR and the impact on marketing.