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A guide that covers all the basics: what makes an organization 'agile'?

"It is not the strongest of the species that survives but the most adaptable." - Charles Darwin

Agile is the way forward to become more innovative and customer centric, and adapt quicker to changing technology and customer needs. Working agile means starting from your customers' problems and needs. Gathering different marketing capabilities across departments (to have more customer insights) accelerates the production and outcome of your materials.

This guide is your starting point to understand this faster and more flexible way of doing marketing, and what this means for your daily job.

In this guide, you discover: 

  • The transformation from a traditional to agile organization

  • The different agile roles

  • The most-used agile frameworks

Once you've gone through this guide, you'll have a thorough understanding of the agile concept. You'll feel more confident to introduce this way of working pragmatically at your own marketing department.

Download the guide now!