How do you qualify and prioritize your incoming leads? The secret sauce is called lead scoring. Based on their interest in your business, their place in the buying cycle and fit with your company, you can rank your leads according to their sales-readiness.

There are different ways to score leads, but how do you get started? This in-depth worksheet, based on our partner Marketo's material, will help you to come a long way.

Become a lead scoring expert: access the checklist today!