Strategic Marketing Consulting

I was fortunate to be the project lead of a value proposition consulting project in the car industry. The objective was to empathize with B2B customers across Europe through qualitative interviews. Our insights served as a starting point for the company's future innovations. We created personas to represent key customer segments and built customer journey maps to structure pain points, needs, gains & opportunities. In addition, we prioritized key problems by estimating the potential business impact and feasibility of solutions. Together with the client, we went into workshop mode to validate insights and prioritization. We shared a final recommendation on next steps towards building new, impactful value propositions.

During a validation project at a telco company, we validated a new value proposition and its go-to-market via several in-market growth experiments. By doing so, we could analyze customer behavior in a real-life setting and increase success to market significantly. This was a joint project with Upthrust: we took care of the strategy and analysis part; our Upthrust colleagues were responsible for preparing and running the experiments.

The objective of my consulting project in the automotive manufacturing sector was to confirm the desirability and viability of a corporate spin-off. Through external interviews, workshops and close collaboration with the client, we delivered a product-market fit and a positive business case. To make it complete, we developed an implementation roadmap, including concrete action points to start building the spin-off.

I had the chance to work on a business design thinking assignment at an energy company, to help them find new value propositions. We applied our business design thinking methodology with the internal teams during various workshops. Together we interviewed clients, built journeys, brainstormed and used the Buffle services to validate insights and concepts. As a result, we built several high potential value propositions and left a happy client that learned a new methodology they can re-do when needed.