Growth Marketing is the tracked process of rapid experimentation across marketing/advertising channels to identify the most efficient and effective ways to grow a business. The art is in institutionalizing what works and dropping what doesn't.

The template helps you to spot possible barriers in your growth funnel. The key: think negatively. Based on your main barriers, you can define your OMTM (One Metric That Matters), the guiding principle to run experiments that have the most impact on your business.

This Reversed Funnel template is part of the proven toolbox we use when working on Growth Marketing projects at local accelerators and trusted leaders, together with our sister company Upthrust.

Fill out the form to access the template.