---
title: "Value Proposition Canvas: Embrace customer centricity and market-product fit"
description: Are you sure that you're creating product and services that the market is asking for? Download our free Value Proposition Canvas to help you create market-product fit for your innovation.
image: https://lp.thom.eu/hubfs/innovation%20value%20proposition%20canvas%20visual-307149-edited.jpg
---

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## Value Proposition Canvas

### Download our Value Proposition Canvas and embrace customer centricity

Are you sure that you're creating product and services that the market is asking for? Are you truly answering to customer and consumer needs?

Download our free Value Proposition Canvas to help you create market-product fit for your innovations.

### Our 4-step journey to kickstart innovation:

[![Square vision canvas](https://lp.thom.eu/hubfs/Square%20vision%20canvas.png "Square vision canvas")](https://lp.thom.eu/download-innovation-vision-canvas-template?hsLang=en)

[![Square environment map canvas](https://lp.thom.eu/hubfs/Square%20environment%20map%20canvas.png "Square environment map canvas")](https://lp.thom.eu/download-innovation-environment-map-canvas-template?hsLang=en)

[![Square observation canvas](https://lp.thom.eu/hubfs/Square%20observation%20canvas.png "Square observation canvas")](https://lp.thom.eu/download-innovation-observation-canvas-template?hsLang=en)

[![Square value proposition canvas](https://lp.thom.eu/hubfs/Square%20value%20proposition%20canvas.png "Square value proposition canvas")](https://lp.thom.eu/download-innovation-value-proposition-canvas-template)

![innovation value proposition canvas visual-307149-edited](https://lp.thom.eu/hs-fs/hubfs/innovation%20value%20proposition%20canvas%20visual-307149-edited.jpg?width=1500&height=1001&name=innovation%20value%20proposition%20canvas%20visual-307149-edited.jpg "innovation value proposition canvas visual-307149-edited")