Through the introduction of strategic frameworks, we helped Keytrade to optimize their digital strategy, shifting from a product-driven to customer-centric approach.
We helped Messer Group to build a marketing automation ecosystem with the aim of taking their sales dependency down from 90% to 50% by 2020/2025.
BASE brought on board our expertise for the creation of a telecom chatbot via Messenger, a first in Belgium, to encourage their users to reload digitally.
Responding to their customer needs, ARAG implemented the innovative solutions that came out of an extensive business design thinking exercise.
Argenta asked us to oversee the adoption of their new marketing automation tool Adobe Campaign, the aim being to send out to highly-personalized email campaigns.
We teamed up with Gantrex to rationalize and optimize more impactful marketing materials to secure a better, more customer-centric brand image world-wide.
Jacqmotte (JDE) jumped on the e-commerce bandwagon for their new premium coffee brand JACQ. We joined forces to prepare the soft and hard launch of their webshop.
Multipharma, a premium distributor of (para)-pharmaceutical products, asked us to help with the implementation of Growth Marketing for their e-commerce channel.
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Digital experts look back on the digital transformation project at IRU and share their learnings, insights and the brand new digital strategy approach that they implemented.
Amfora, a non-profit organization that helps palliative patients, asked to unify their two entities and represent it in a sound value proposition and content strategy.
Partena Professional launched the brand-new Payabl’ app, which disrupts the payroll industry. We provided product marketing support and helped bring the app to the market.
We helped Luminus go to market with the value proposition, USPs and pricing with the best fit for success for the launch of their intelligent energy monitors.
A leading medical device company asked us to identify potential early adopters to prepare the EMEA-launch of a new cardiological device.
A leading actor within the European endovascular & coronary market asked for support in defining their positioning strategy within the coronary market.
We guided a large pharmaceutical company towards a strong digital strategy based on insights from healthcare professionals, their target group.
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Challenges of digital acceleration involve misalignment of teams, no (shared) vision and digital stagnation. We tackle these challenges in the 3 real-life cases.
It was a real pleasure working with The House of Marketing. They are clearly experts in their domain and, on top of that, I was impressed by the enthusiasm, perseverance and agility of their teams. The business design thinking exercise performed with their input and support did not only generate 4 promising value propositions in a short period of time, but also created an important cultural shift towards a customer-centric organization across the various departments.
Thanks to THoMers Stephanie, Laetitia and Magalie, the marketing team was able to quickly respond to the many challenges we were facing. The dazzling pace they got up to speed with the businesses, their creativity, entrepreneurial spirit and marketing expertise truly contributed to the overall business success, and have made them highly appreciated throughout the organization. If you are looking for marketing experts who can see the bigger picture and above all really nice people to temporarily join your team, we highly recommend The House of Marketing.
To be honest, I've never seen such a professional approach. Even though THoMer Thomas was recruited for a less technical job, he needed to manage a technically difficult marketing automation platform. He's eager to learn, understand and perform in details.
The House of Marketing always offers quality. As a client, you can depend on them for a wide range of topics. All of the consultants that passed by here reflected on the bigger picture and integrated very well in our teams. The price tag is a bit hefty, but they deliver.
I’m impressed by the work of these young consultants (and their coaches). Very clever how, in a short period of time, they got a good view on what Amfora is and wants to be, based on a.o. a few in-depth interviews. Remarkable, because it’s totally not their habitat, nor the type of company they usually work for. Still, they think it’s a fascinating project. Or as they’ve said themselves: they’re totally into Amfora. They really do great work!
