The House of Marketing guides you on the road to success...
Our passionate consultants create the context for success and actively assist you in making the transition to a future-proof customer experience, driven by Marketing Automation.
- 4 steps to success: a proven methodology
Our steps 'analyze, design, build & run' are related to the typical building blocks – and pitfalls – of Marketing Automation: strategy, content, organization, data and technology. In order for the Marketing Automation engine to run smoothly, we need proper use of data, a strong content strategy, a customer-centric approach and an effective implementation.
- We are your Marketing Automation implementation buddy
We're not your average agency. We facilitate your transformation and orchestrate the different partners. We work independent of technology, vendor, integrator and agency. Why? Because we believe every organization requires its own unique set-up for success. But we can also manage your project as a one-stop-shop approach and select and manage all parties involved in your implementation process, from functional analysis to system integration and deployment.
- We can do your Marketing (Automation) for you
Do you lack internal resources or knowledge to start your new marketing way of working? Then we're your helping hands. We can execute every task in the run phase and bring in the right expertise at the right time (creative, technical, strategic, ...). All based on the business model that fits your company best (time-based, fixed monthly fee or a combination).
- We manage the wind of change in your organization
In addition to implementing useful tools and drafting customer journeys that are optimized to your funnel, our experienced PMO & change managers create the impact together with all stakeholders.
- We are hardcore marketers with a customer mindset
We think like customers. This is what differentiates us from technical implementators. Our consultants are all trained in inbound marketing and have experience in one or more Marketing Automation platforms, as well as in persona creation and customer journey design.
- Zoom in, zoom out: we focus on impact and scalability
We like to think big, start small and scale fast. In every Marketing Automation project we identify quick wins in order to prove impact fast. We take the pragmatic route with a Minimum Viable Product (MVP) at the center of your implementation. This way we can jumpstart the process of learning and avoid wasting time or money.
