The House of Marketing

E-commerce is evolving at a fast pace and has a huge impact on traditional channels. An appropriate omni-channel strategy helps you to streamline your products and services as well as adapt to the new way of interaction with your customers.

The House of Marketing tackles your e-commerce challenges in a 3-step process, preceded by a quick scan to uncover your maturity level, pain points and opportunities.

Dream
Defining omni-channel vision & strategy
Shaping omni-channel value proposition
Creating sales & customer engagement roadmap
Think
Establishing functional requirements
Selecting suitable vendor & platform
Providing detailed planning & phasing (website creation, campaign templates, strategic partnerships,…)
Do
Testing & optimizing the channels and each stage of the funnel
Developing content, retention and loyalty strategies
Calculating ROI and setting up KPI dashboards

Want to get a head start on designing your e-commerce strategy? Use our E-commerce Canvas as a guide to deep-dive into each vital aspect.

Eva Dillen

As a Digital Marketer I was part of a Digital Transformation project for a Belgian consumer electronics player. Our role was to develop a transformation roadmap including digital readiness and a blueprint of required actions. I worked on gathering quantitative insights and organizing ideation workshops to build brand personas and customer journeys, and to develop a digital channel strategy.

Thomas Peeters

As Digital Brand Manager for an international FMCG company, I was responsible for managing the local digital marketing in the Eastern Europe and Middle East markets. This included both setting up new strategies as continuous improvement of ongoing projects. As I operated from the HQs I also had the opportunity to build and maintain relations with international stakeholders, which gave this project an extra challenge.

Nathalie Demeulemeester

As ATL Manager within an international Consumer Electronics company, the digital share was an essential part of the 360 advertising mix. I worked on dedicated custom-made campaigns and storytelling, which were created to ensure a powerful presence in these channels and keep on building a stronger brand.

Eline Khancheh Zar

Being a Brand Manager for a consumer goods company I developed a 4-year strategic digital plan. It was my responsibility to build the digital plan in line with the existing long term marketing plan. Setting strategic objectives and milestones, defining KPIs and formulating an action plan have been a wonderful challenge and opportunity to leave a mark at the client.

65% of Belgian marketers struggle with digital. What about you?

Why do you need a digital strategy?

Increased marketing ROI

Better customer experience

Leads and sales

growth

7 FAQs about Digital Marketing Strategy answered by our experts

How can we help you?

1.
DREAM

Digital Inspiration & Trends

2.

THINK

Digital Strategy

3.
DO

Interim & Project Management

Clients we guided on their digital journey

[Financial Services]

How Keytrade Bank improved their digital strategy

[Telco & Media]

How BASE increased user engagement with a chatbot

[Consumer Goods & Retail]

How Jacqmotte's JACQ webshop
came to life in 4 steps

Want to work with us?

How to get started today?

4 steps to unleash the power of digital

1.
Brand
Persona Creation

2.
Customer Journey
Map

3.
Content Marketing
Strategy

4.
Digital Marketing
Briefing

Leveraging all the building blocks of a succesful digital strategy

Meet our digital experts

Discover the latest digital marketing trends

Need help to fix your digital strategy struggles?

Contact

NL Office

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