The House of Marketing | Date-driven Marketing

We do this by:

Laying out the data fundamentals through market research & customer insights
Targeting the most profitable customers through segmentation
Designing pricing to meet both customer expectations and profit objectives
Using Artificial Intelligence to unlock the valuable insights hidden in your marketing data
Measuring the impact on the customer journey through implementation of customer-oriented metrics and KPIs
Integrating your data sources to create a 360° customer view and bring customer experience to a whole new level

Cédric Fumière

I'm an analytical-minded marketer, used to roll out strong problem solving approaches in order to support my clients in solving their business challenges. I'm eager to leverage my pricing expertise gained over the years in multiple industries (banking, telecom, …). The key to success usually lies in combining data-driven approaches and good business sense.

Shermaine Mina

Building my experience in one of the largest market research firms, I have led many projects leveraging data for clients of The House of Marketing. These projects range from data-driven go-to-market plans, need-based customer segmentations or category management. The process often involves running a quantitative analysis, extracting insights and translating findings into pragmatic and actionable recommendations.

Karel Ingelbeen

At a leading utilities firm, I helped to stimulate a data-driven marketing mindset by creating dashboards to measure campaign effectiveness and customer experience. Transforming data from different sources into a visual and clear overview provided us with valuable insights into our customers and encouraged the team to take action for improvement.

Laurean Aretz

As a marketer, I'm fascinated by data-driven marketing and its possibilities. Customers are more demanding and dynamic than ever, challenging the way marketers approach segmentation. The value of segmentation lies in its power to create a higher go-to-market efficiency and effectiveness. With hyper-personalization on the rise, 'big data' should be leveraged to the fullest.

Julie Merckx

As a passionate marketer, I'm aware of the importance of measuring, managing and analyzing data. Always looking to boost my knowledge, I've obtained certificates in AdWords Fundamentals and Google Analytics.

The true power of data lies in your ability to distill the right insights and use them to drive action.

The role of data in marketing explained by one of our experts

How data-driven are you?

How can we guide you on your data-driven journey?

1.
Data valorization

2.
Data
application

3.
Data visualization

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