Being healthy has always been one of people’s key priorities.
In the past months, COVID-19 has significantly increased people’s preoccupation with health.
As this preoccupation is here to stay, every brand or company is bound to have a specific health focus, because every customer journey will be impacted.
At The House of Marketing, we believe marketers can be agile & customer centric and transform this health awareness in positive customer experiences. Therefore, we decided to team up with Christophe Jauquet*.
Together we developed 2 focused sprints that can help in identifying in only 1 week how health can play a role for your customers.
You can expect:
What about you?
Do you already have a strategy on how to integrate health in your customer journeys?
Are your marketing plans in line with what your customers expect in current times of health scare ?
Is there a fit between your COVID-19 initiatives and your mid-to-long term strategy?
People will come out of this crisis with more health awareness than ever before. Are you already building trust by addressing their potential worries (#safeness) and by strengthening their health & well-being (#wellness)?
Can’t answer all these questions with ‘Yes!’? No stress!
Then, these sprints are for you! Fill out the form & we'll get in touch within 24 hours.
* Christophe Jauquet is a health marketing expert who inspires consumer businesses and healthcare organizations around the world. With his experience at the intersection of healthcare, marketing and technology, he guides companies and brands to remain relevant in the light of this Health trend.
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