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We observe today that companies focusing on sustainability tend to outperform their less sustainable competitors. By doing it right, sustainability can create a competitive advantage. The reasons why these companies outperform their competitors are examined in this article, and the tools you need to do the same. Moreover, you will find out more about our Business Design Thinking 2.0 guide, which will improve your understanding of your customers.
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Green is the new black. It seems that sustainability is on the minds of every marketer these days, and that's how it should be. Companies are making an increasingly conscious effort to ensure that their processes and offerings are sustainable in light of a new shift in societal relevance. However, despite consumers' appetite for sustainable products & services on the rise, it isn't yet trickling down to their purchases. According to a recent study on the 'elusive green consumer', 65% of respondents said they wanted to buy products that promoted sustainability, yet only 26% did so.
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The usage of plastic bags for groceries used to be common back then. But this has changed now. Retailers helped change their consumers' behavior by charging a small fee for plastic bags and making reusable bags easily available at checkout. Discover the many tactics used by companies to shape customers' behavior to become pro-sustainable.
With the younger generations striking for their future on a nearly weekly basis, it’s clear that sustainability is no longer just a ‘hot topic.’ Many businesses have understood this and are starting to shift to eco-friendly alternatives. Get ready to be inspired!
The current environmental reality challenges businesses to take action, by generating awareness amongst online consumers to choose consciously and by providing innovative and more sustainable delivery options.
Green is the new black. Sustainability seems to be on every marketer's mind nowadays, and that’s how it should be. But here’s the catch: Although consumers’ appetite for sustainable products & services seems to be on the rise, this isn’t yet trickling down into their purchasing behavior.
Dear marketer, Are you actively working on the triple bottom line (Planet – People – Profit) of your products/services? I strongly believe that this is your responsibility as a marketer.
Although most people don’t consider world challenges while going about their day-to-day activities, these kept Boyan Slat, Teun Van de Keuken and Lucie Basch awake at night. The 3 entrepreneurs decided to take action and (co-)founded The Ocean Cleanup, Tony’s Chocolonely and Too Good To Go.
Poverty, migration, droughts... Our world is facing many challenges and consumers increasingly demand positive action, which has made it impossible for businesses to lag behind. THoMer Kristien explains how to include purpose on your priority list and why the time is now to do so.
A lot is happening in the world today and unfortunately, it’s not all good news. This year, an increasing number of brands have included societal causes in their marketing campaigns.
