Don’t know where or how to get started? The first step is to get an understanding of your current Data Maturity. Through our audit, we assess your company’s challenges in becoming (more) data-driven. It gives you a structured overview of your current data deployment over different dimensions whereas each dimension is a vital part of a mature data-driven company.
In the 2018 edition of our Yearly Marketing Survey, we deep-dived into the different building blocks of data maturity:
How data is used in the company
How the data is stored throughout the company
What kind of goals companies want to reach with their data analyses
How the data governance is organized
Which kind of tools are used to follow up KPIs
Once we know where you are today, we decide together where you want to go. Our proven methodology is your roadmap towards data-driven marketing maturity.
Attract good skills and talent, identify key stakeholders and find support from executive level.
Activities:
- Kick-off meeting to align on approach and to provide guidance in assembling the strategy team
- Define objectives and KPI’s
Deliverables:
- KPI’s and objectives
Overview of which data you own where it is stored and with which tools they can access it.
Activities:
- Prepare, conduct, and process interviews with business and IT to understand and visualize the data flows throughout the organization
Deliverables:
- Data map
Capture the data needs to reach business objectives and identify solutions
Activities:
- Prepare, facilitate and capture a series of workshops to identify the solutions that business require to reach company objectives
Deliverables:
- Data solution long list
Prioritize data solutions based on business value and feasibility and build detailed data roadmap and policy.
Activities:
- Conduct interviews/ workshops to do a first prioritization of the solutions based on business value and feasibility
- Strategic advice in prioritization process
Deliverables:
- Detailed data strategy roadmap
- Data policy
Get the business to embrace the change by explaining the ‘why’ and provide guidance in the implementation process.
Activities:
- Strategic advice in the implementation process of solutions (RFP,…)
- Support in change and implementation process (PMO)
Deliverables:
- Project plan
Do you have troubles leveraging your company's data & analytics opportunities with a comprehensive strategy? Discover the 5 steps your company needs to take to become more data-driven:
“A KPI is a metric, but a metric is not necessarily a KPI”.
First time right is rarely the case when applying data in your marketing strategy, and once right, chances are high you will need to adapt quite soon. So it’s all about measuring.
We can help you to either develop reports that give you the correct insights within your marketing technology stack or build dashboards across your tools that reflect your ROMI or follow your company’s KPIs and the effect your marketing strategy has on them.
Our toolkit:
Surely you have already faced the implementation of new regulations. Usually you trust your legal department, or compliance, or IT, or any other to ‘take care of it’. However, when it comes to GDPR you will need to get actively involved.
New regulations rarely provide corporations with new benefits, however mastering your data could unlock multiple opportunities.
We can either guide you in a company-wide roadmap towards GDPR compliance or focus on the implementation within your marketing department. Our GDPR Framework and our GDPR certified expert are focused on the core three principles of GDPR: Transparency, Accountability & Accessibility.
What does the GDPR mean for the use of cookies? How should we change our privacy policy? Will we still be able to set up remarketing? Download our booklet with 7 in-depth articles on the impact of GDPR on marketing.
