By now you’ve certainly heard of it, but do you know exactly what it means for your business?
Present-day consumers are switching to more conscious, sustainable buying behavior and are demanding organizations to be more purpose-driven. To give you an idea: 73% of consumers say they would definitely change their consumption habits to reduce their environment impact. For companies who know how to deal with it, purpose is an opportunity, not a threat. The House of Marketing helps marketers to capitalize on sustainable business opportunities with purpose-driven marketing.
Measure the level of integration of your purpose in your organization by answering 8 questions.
Fill out the assessment to determine your company’s purpose profile and receive free tips & tricks on how to accelerate your purpose-driven marketing effectiveness.
At The House of Marketing, we help marketers to capitalize on sustainable business opportunities with purpose-driven marketing.
We support them in identifying the potential and addressing the gap in their current activities. Based on a tailored approach, we aim to turn purpose into a differentiator.
Whether you are looking for where to start or are struggling to translate your already existing initiatives into business value,
we’re here to help you on 3 different levels: identify – define – engage.
Understand what sustainability initiatives your customers value most and map your opportunities.
Typical deliverables:
Tweak your sustainability initiative(s) to the one your customers are looking for and that drives your growth.
Typical deliverables:
Enlarge the impact of your sustainability initiative(s) by increasing customer engagement.
Typical deliverables:
... which initiative will be a key differentiator for your brand image?
... how should you measure your sustainable efforts in business results?
... how do you handle customer feedback regarding social & environmental topics?
... what are your customers' expectations about your sector in terms of sustainability?
... how willing are your customers to pay for sustainable products/services?
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