65% of Belgian marketers struggle with digital. What about you?
How to get started today?
4 steps to unleash the power of digital
1. Brand Persona Creation
2. Customer Journey Map
3. Content Marketing Strategy
4. Digital Marketing Briefing
The Brand Persona Creation canvas helps to you identify your main target audiences. For every brand persona, you should decide which content you want to offer and which channels want to use.
The Customer Journey map helps you to determine what your personas are looking for, and what their needs and barriers are. The canvas provides useful insights on how customers interact with your brand.
The Digital Marketing Strategy template learns you how to create a comprehensive Content Marketing Strategy that fits perfectly with your overall Digital Marketing Strategy. It aims to increase traffic, engagement and leads through strategic use of different content pieces.
Avoid misalignment with your digital agency by applying the Digital Marketing Briefing template. The canvas helps you to efficiently execute your content marketing plan or digital marketing strategy.
Eva Dillen
DIGITAL EXPERT
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