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    Our healthcare approach

    Bring your company to the next level

     

    Identify your brand personas and
    map your customer journeys

    For physicians

    Brand Persona template Customer Journey template

     

    ACCESS THE TEMPLATES

     

    For patients

    Brand Persona template Customer Journey template

     

    ACCESS THE TEMPLATES

     

     

    We help you throughout these 3 stages

     

    We understand the pharmaceutical industry is a unique one. That's why we're continuously keeping up with the latest trends and changing needs.
    Our expertise has grown and evolved at a rapid pace: our highly skilled consultants have worked with the most advanced healthcare companies.

    These are the 3 phases we typically guide you through:    

     

    1.
    • Shape your company vision
    • Develop trend reports

    2.
    • Shape your digital roadmap
    • Develop your market positioning & value proposition
    • Create brand personas & customer journeys

    3.
    • Define & implement go-to-market strategies 
    • Ad-interim brand & project management

     

    Some of the healthcare companies we've worked with

     

     

    Janssen Pharmaceutical

    Sanofi

    Boehringer Ingelheim

    Nutricia

    Abbott

    Materialise

    Gilead

     

    Takeda

     

    Terumo BCT

     

    How we identified early adopters for the EMEA launch of a new cardiological device

     

    How we identified early adopters for a new cardiological device


    We identified potential early adopters to prepare the EMEA-launch of a new cardiological device for our client, a leading medical device company.

    READ THE CASE

     

    How we developed the positioning & branding identity of a leading medical device company in the coronary market

     

    How we defined and developed a positioning strategy and brand identity

     

    We offered support to one of the leading actors within the European endovascular & coronary market in defining their positioning strategy.

    READ THE CASE

     

    How we built a strong digital strategy based on target group insights

     

    How we built a strong digital strategy based on target group insights

     

    Based on target group insights, we helped a large pharmaceutical company improve their communication strategy towards healthcare professionals.

    READ THE CASE

     

     

    Want to follow in their footsteps?

     
    Schedule a free call with our expert

     

    Pick a time that suits you best to discuss your main marketing challenges and possible solutions with our healthcare specialist Bert Van Eeckhoudt.


    Bert Van Eeckhoudt

     

    SCHEDULE A FREE CALL

     

    Optimize your own marketing strategy

     

    Apply the Brand Persona & Customer Journey templates to your target audience of physicians/healthcare professionals or patients. These materials help you to identify their pains & gains, and map their needs and barriers in each stage of their customer journey. 

    For physicians:

    ACCESS THE TEMPLATES

    For patients:

    ACCESS THE TEMPLATES

     

     

    Introduce Healthusiasm for your customers

     

    Health has always been one of people's key priorities, but COVID-19 has boosted health awareness like never before.
    As a result, companies are encouraged to integrate 'Healthusiasm' in their strategy.

    Watch/listen to this open discussion about the power of Healthusiasm! We invited guest speakers from SmartWithFood, a spin-off of Colruyt Group, Renson and the author of Healthusiasm to share their insights and recommendations.

    DISCOVER THE HEALTHUSIASM DISCUSSION

     

    Discover the latest trends in healthcare
    Bert Van Eeckhoudt
    Bert Van Eeckhoudt
    HEALTHCARE SPECIALIST

     Let us help you to boost your business

    Reach out to our expert Bert Van Eeckhoudt
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